The Prove It Guarantee

Most guarantees are marketing.

This one is a business agreement.

There's a difference between a guarantee that makes you feel better about buying and one that actually puts something on the line. The Prove It Guarantee™ is the second kind.

Here's exactly what it means, what we're committing to, and what we need from you.



Results are measured against a baseline established before anything starts — pulled directly from your CRM, agreed on in writing before the first session. No moving targets. No contested numbers at the end.

Team programs — 15% average ticket increase and 3X your investment in new business within 12 weeks.

Solo rep program — Close rate and total sold, baselined at the end of week eight, measured against the goals set at the start of the engagement.

The metric depends on your industry. In fixed-price environments where the ticket doesn't move, we measure close rate. Either way, the number is agreed on before we start and verified against your actual data at the end.

What We Promise

Step one — we extend.

If the engagement ends and we haven't hit the target, coaching continues for an additional six weeks at no charge. No renegotiation. No new agreement. We keep working.

Step two — we waive.

If we've run the extension and still haven't moved the number, the final payment is waived. You don't pay the second half.

Solo rep program — Full payment is made upfront. If we haven't hit the goal by week eight, coaching continues at no charge until we get there. The engagement doesn't end until the work is done.

What Happens If We Miss


A refund means we both walk away. That's not this.

If the results aren't there, the answer isn't to stop — it's to keep going until they are. The extension exists because we're not interested in taking your money without delivering the outcome. And we're not interested in quitting.

The Prove It Guarantee™ isn't structured around refunds because the premise of a refund assumes the work is finished. It isn't finished until the number moves.

What We Need From You

This is a partnership. The guarantee has teeth on both sides.

Call recordings submitted on schedule. Every rep, every week. David reviews recordings directly and coaches reps individually based on what he hears. Managers receive a report card — the coaching relationship is between David and the reps, and that's where it stays.

CRM data shared weekly. The numbers have to be real and current. No data, no baseline. No baseline, no accountability on either side.

Full attendance at every coaching session. No exceptions. The methodology builds week on week — a missed session doesn't just cost that week, it costs the momentum everything else depends on.

How Compliance Works

Weeks where obligations aren't met don't count toward the engagement total.

Miss a session — that week doesn't count. Don't submit recordings — that week doesn't count. CRM data isn't shared — that week doesn't count.

The 12 weeks runs on schedule regardless. What changes is the calculation. Close rates and average ticket are tracked week by week — weeks where obligations weren't met are excluded from the final numbers. The engagement doesn't stop. The math just doesn't reward a week that didn't happen.

First compliance failure — a formal written warning is issued.

Second compliance failure — the contract is terminated. A partial payment of the outstanding balance becomes due within 24 hours of notice. This reflects the work delivered and the time invested up to that point.

The clients this structure is built for won't have a problem with it. It exists to protect both sides of a serious engagement — not to catch anyone out.

The Short Version

We hit the number we agreed on, or we keep working until we do.

You show up, submit your recordings, and share your data.

If we both hold up our end, the guarantee takes care of itself.

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Why There Are No Refunds

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